Miami Music Week is always a fun-filled week jam-packed with the most innovative and creative parties, and this year was no different. This year, spring breakers had a new event on their itinerary, the four-day free party (yes, it was free, if you downloaded their app prior to the party) hosted by BEATGASM at The Clevelander. The energy of partygoers was so contagious that even the bouncers were dancing.
Thursday the music streamed out of the speakers and on to the dance floor as the BEATGASM event launched. The Clevelander is located right off of Ocean Drive, with beautiful nightclubs and amazing vibes. The crowd was ecstatic as Afrojack, 3lau, A-Trak, Michael Brun, and many others took the stage. The crowd could float from the main stage to the upper deck, which also had music pumping, and a spectacular view. Friday, the party boasted names such as Breathe Carolina, The Crystal Method, Getter, The Disco Fries, Alx, Snails, and others. The event was a mix of well-known artists and those on the rise. The party went into overdrive, where the fun began again on Saturday and Sunday. Duke Dumont played before Porter Robinson on Saturday night, drawing one hell of a crowd. Sunday had no shortage of fun either, with music blaring from the speakers well into the sunrise.
The party was definitely poppin off, causing us to ask… “Who is BEATGASM, and where did they come from?”
BEATGASM is a digital platform that strives to connect artists and fans by providing a streaming music service. What separates BEATGASM from other music streaming services is the company’s focus on the importance of music as an experience. They have partnered with DIM MAK, Casablanca Records, Ultra Music and more to provide quality music for listeners. BEATGASM promotes up-and-coming artists, as well as supporting some of the better-known musical producers. You can even submit your track on their website or app for thousands of listeners to hear. We’re definitely excited for the future of BEATGASM, and can’t wait to see what will come next.
We had a chance to sit down with Jeff Rimmer, president of BEATGASM, to talk about the company and their launch party.
*Interview conducted by Chelsea King and Dana Wright
CK: Hi Jeff! Thank you so much for taking time out of your schedule to meet with us today. It’s so nice to finally get a chance to chat with you. So, tell me, were you always interested in dance music?
Jeff Rimmer: Since I was a kid I have been interested, I have always listened to dance music. Even way back, the generic club tracks, from BlackBox and CNC Music, all of that. I would pretend to be a DJ in my room by myself, and that never stops. Actually, once you start it lasts with you for the rest of your life. I’m kidding, but I was also into dance music, and then I started producing music. A lot of my music had a dance flair to it.
CK: So, did producing music help you get your start in the music industry?
JR: Producing music in general helped, but I started in radio. I was on air in DC to start with, and at night I would moonlight and start to record other people. I would use their equipment to produce. From there I moved to Virginia Beach, which was a hotbed at the time for Hip-Hop, and we had Pharrell and Chad and Timbaland, Missy Elliot, Clipse and a bunch of other guys all here producing music. We would bring other people in to make music, like Justin Timberlake and Nelly Furtado. I got involved in that, created my own studio, and it all kind of grew from there. Eventually it got me working in radio from the digital side, which led me to BEATGASM.
CK: So, as you know, we had the opportunity to meet with members of your team, who were so incredibly hospitable. Can you tell me more about the BEATGASM name, and what the company means to you?
JR: For us, everyone who is on our team is attached in some way to music. To me, you don’t have to be a musician to appreciate music. Surprisingly in my life, I’ve met people who just don’t appreciate music at all, which just blows my mind. Everybody on our team is passionate about music. Everybody wants to be involved in some way.
CK: The BEATGASM Hotel had such an amazing vibe, from the pool party on ground level all the way to the rooftop party. So would you say your platform is focused mainly on the musical experience?
JR: We use the word “experience” so much. We are a digital platform but we want the experience to go beyond that to the events. You can hear the same song 100 times, but it’s really the experience and the energy while you’re there in the moment that matters. I appreciate all of the musicians, how well-known they are or not. If we don’t introduce new talent, electronic music will always be the same. It will get old, and it will get stale. In my opinion, Miami Music Week has been doing that the last couple of years, and we really wanted to do something different. Fans shouldn’t have to pay $180 to get in, stand around, and see the same people over and over. For us, we wanted to do a free event, get everybody in. Come at different times, you are going to see some new guys, you’re going to see some old guys, and you’re going to have a good time. We really wanted to create that level of synergy where you are going to see every level of artist in once place.
CK: How did you pull off a free event like that?
JR: We looked at this as a promotional and marketing event. We didn’t want it to be clouded with paying at the door and worrying about money. We wanted the fans to get a chance to come and see new artists, to see the well-known artists they love, and really show everyone what BEATGASM is about.
CK: We know that BEATGASM is a digital streaming service, but there is a lot of competition in that field. What differentiates BEATGASM from other streaming services?
JR: The idea behind BEATGASM and our team is that we really wanted to create a product that could do justice to the electronic community. In my opinion and the team’s opinion, which is very humble, we feel that the other digital platforms don’t do as much justice to the community because they have this “top layer” of tracks that they use. And it’s the popular ones that really get played and pushed. So, for me, I produced music, had the whole DJ moniker (which is Nocturnal Intensity), and it never really went anywhere. Nobody ever bought it. This was of course back in the day when you had to go to a label and try to sell yourself. So, with BEATGASM, we wanted a platform that really opened it up to people who really want their music to be heard. And we promote it, most importantly, not just upload it to SoundCloud or YouTube and expect people to find it. For us, that’s one of the biggest and most important pieces. With our event, we really wanted to highlight the up-and-comers with the top guys as well, so they were all mixed in together, and all play on the same stage so they could all be together at the same event in an intimate way.
CK: Emerging artists have the opportunity to submit their tracks to be broadcasted for thousands of listeners. Can you tell us more about how that works?
JR: They can submit right on the website. There is a section where you can literally just upload your track. Right now we have a vetting system where a live person actually listens to your track, instead of an automated system. They decide where it will be tagged into. For example, if you’re a tropical house artist and you’re from Chicago, it will go on the Chicago station, and it will go on the tropical house station. We are in the process of designing a new Discovery section as well.
DW: What regions does BEATGASM plan to offer its services (and amazing parties) to in the future?
JR: We would like to start doing events in New York, LA, San Juan, Chicago and maybe others. We want to do small, intimate parties where people can still have the same type of experience that they did at Miami Music Week. From there, we are looking to expand into South America, Europe, and Australia.
DW: That definitely sounds exciting. Can we expect to see BEATGASM at upcoming events, like Coachella and EDC NY?
JR: Yeah, absolutely you can. We are looking outside EDC NY, and you will see us at Coachella. At Coachella we have partnered up with Rockstar Energy and a few others. We will have this real old-school van that will be rolling around playing BEATGASM, super old-school approach, but it’s awesome and we think it will be really fun. We’ll be doing things outside the festival as well.
CK & DW: Thank you so much for the insight on BEATGASM and sharing with us today about what BEATGASM is, and what we should be looking forward to in the future. We appreciate your time, thank you for again for meeting with us!
JR: Of course, it’s been a pleasure.