The New York City alternative streetwear scene is so saturated with up-and-coming brands that it may be hard to figure out which ones are worth your money. If you’re a fan of slightly offensive slogan T-shirts and nostalgic cartoon characters, then Dissdig is the alternative streetwear brand for you.
Inspired by Harmony Korine’s 1994 Kids, the NYC label encapsulates the gritty, rebellious nature of life in the city. Dissdig, which was founded in 2012 by Alana Reali, offers buyers a look at what’s trending in today’s youth culture—but with a side of humor. So who cares if you can’t pay your bills—neither can we. Take your pick before it’s all gone.