Lets go back to a time when Apple Music or Tidal didn’t exist. Long before those two took over as the new kings of online music streaming, Pandora ruled the scene and attracted music lovers to their services. Almost every artist you could think of provided their music for the application to stream online on their respective “radio” stations, this in turn resulted in Pandora becoming one of the most popular applications in the industry.
Pandora is now expanding with a new acquisition that will surely boost up sales – the purchase of Ticketfly. The company, which could be compared to Ticketmaster, distributes tickets for more than 1,150 venues in the United States. Soon after it was founded in 2008, the ticketing platform had received funding from high-profile investors such as SAP Ventures and High Peaks Venture Partners.
“Over the past 10 years, we have amassed the largest, most engaged audience in streaming music history. With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans,” says Brian McAndrews, CEO at Pandora
The new deal will be following last year’s introduction of Pandora’s Artist Marketing Platform, which Pandora uses to provide important information to musicians such as what songs are being played and where. Pandora also plans to use their database of users to deliver a more concentrated buying experience to fans across the United States.