Seoul is quickly becoming a mecca for street style photography, of which there has been an abundance thanks to the completion of their spring/summer 2016 fashion week collections a few weeks ago. What Seoul Fashion Week’s fashionable attendees at the Dongdaemun Design Plaza seem to have mastered was a fiery, unapologetic sense of personal style and individuality. The fashion was bold and expressive; the prints were in-your-face, the slogans were tongue-in-cheek and the colors were vibrant. There was no lack of creativity on the part of show goers; a creativity which will hopefully follow into the dreary autumn season.

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*Photos from Women’s Wear Daily