Popular indie-pop band Miike Snow has just released an absolutely riveting and cinematic music video for their newest single “My Trigger” with Downtown/Atlantic Records. The video was directed by Pulse Films’ Ninian Doff, who has worked on videos for stars like Migos, Royal Blood, The Chemical Brothers, and even Run The Jewels. Doff also directed the group’s previously released video for their massive hit “Genghis Khan”. This video, like its predecessor, is intriguing and controversial work executed by Doff which calls upon all of his directorial talents in bringing the beauty of “My Trigger” forward.

The video co-stars actors Adam Jones and Edward Hayes Neary, and begins in a tense scene in The White House where the President is asked to hit the “launch nukes” red button. While he wrestles with himself over the massive decision he has to face, the opposing side of the war is debating the very same problem. The video is a fun and lighthearted (and fabulously choreographed) take on the violence our global society is witness to today.

Check out the video here:

Miike Snow, who are just wrapping up their North American summer headline tour, will hit the road again in September for some of their biggest US dates yet. Check out their tour dates below and grab tickets before it’s too late!


# with Charles Bradley & His Extraordinaires

^ with Zella Day

% with St. Lucia

18 Sankt Pölten, Austria Frequency
19 Biddinghuizen, Netherlands Lowlands Festival
20 Kiewit Hasselt, Belgium Pukkelpop
22 Berlin, Germany Postbahnhof
23 Munich, Germany Technikum
24 Lausanne, Switzerland Les Docks
26 Zurich, Switzerland Zurich Openair
27 Charleville Mezieres, France Cabaret Vert
28 Boulogne Billancourt, France Rock En Sein
17 Baltimore, MD Rams Head Live
18 Philadelphia, PA Radio 104.5 Summer Block Party
27 Boston, MA House of Blues ^
28 New York, NY Radio City Music Hall #
29 New Haven, CT College Street Music Hall
1 San Diego, CA CRSSD Festival
2 Austin, TX Austin City Limits Music Festival
3 Albuquerque, NM El Rey Theatre ^
5 Tempe, AZ Marquee %
6 Los Angeles, CA Shrine Expo Hall #
7 Tucson, AZ Rialto Theatre ^
9 Austin, TX Austin City Limits Music Festival

Performers Mentioned In This Article