In the past year or so, Los Angeles-based collective WEDIDIT, which is home to RL Grime, Shlohmo, Ryan Hemsworth, and more, has been making large leaps in the fashion world by releasing cutting-edge “non-merch.” The team has now taken it a step further by having their clothes sold at avant-garde boutique Opening Ceremony. Along with a lookbook master-minded by Shlohmo and Nick Melons, the collection proves to be grungy, street-friendly and a cool take on familiar designs.
The brand new WEDIDIT lookbook features artists Adamn Killa and Killavesi modeling the collection, which features t-shirts, hats, sweatshirts and patches. Shlohmo and Nick Melons “wanted to recreate the classic mall glamour shot with the soft focus lens and Ferrari backdrops. Most of the malls and glamour shot studios specialize in shooting weird portraits of newborn babies next to wheelbarrows or some shit and now everything looks super digital and wack.”