Atlanta rapper 21 Savage has released an attention-grabbing collection of accessories on Hingeto that is very reminiscent of brands like Supreme and Obey.
Born Shayaa Bin Abraham-Joseph, 21 Savage has recently collaborated with fellow Atlantian Future on Savage’s most recent album, Savage Mode. Off-White, the brand created by Jay-Z’s and Kanye West’s Watch the Throne art director Virgil Abloh, even recruited Savage to model for their Fall/Winter collection.
21 Savage is certainly not the first rapper to explore the world of for-profit fashion. The intersection of music and fashion is a fascinating place where creativity becomes a physical form, and policing that intersection are a group of rappers who have made a name for themselves not only through their music, but also by artfully mastering their own aesthetic. Think Drake, A$AP Rocky, and, of course, Kanye West.
Slides, pillows, phone cases, and “dad hats” are available for purchase, each determinedly stamped with the word savage in a little red box in obvious reference to Supreme. Every thing is reasonably priced and ranges from $20 to $60–definitely affordable.
Even though his first collection is pretty limited, it looks like Savage knows what he wants and is on his way to full high-fashion collection. We can’t wait to see what’s in stores next.
Peep the collection on Hingeto.