Pandora is doing something that we have been waiting a long time for.

With a new premium service at $9.99 a month, users will be able to individually pick a song or album they want to listen to, minus the advertisements. Now, Pandora is a free service where users can listen to songs by inputting an artist or genre they like. Pandora has finally realized that they have to step up their game a bit. Other services like Apple Music and Spotify are their major competitors, so they are hoping to speed up to them as fast as possible, hopefully with this upcoming change.

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USA Today

Pandora CEO and founder Tim Westergren said in a statement:

“With Premium, we’re leveraging our immense trove of data and everything we’ve learned about personalization to offer a listening experience that sets a new standard for what a music service should be.”

Here are the new features you will receive with Premium:

Downloads: ability to download songs, albums, playlists and stations.

Smart playlists: ability to create playlists with one or two songs and if you desire, Pandora will fill the playlist with similar songs.

My Thumbs Up playlists: Every song that you decide to “thumbs up” on Pandora is moved into your “My Thumbs Up” playlist. After a couple songs are “thumbs up”, a new playlist with similar songs to those will automatically be created.

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Wccftech

For a Pandora Premium invite, visit the Pandora site.

(US Today)