Joining the ranks of Spotify, Apple Music, and the like, Tesla is in talks to start its own streaming service.

Industry sources have revealed that the automaker, energy storage company, and solar panel manufacturer is looking to add streaming service to its portfolio. Tesla is in talks to license a proprietary music service that would come bundled with its cars, which are already equipped with high-tech Internet capabilities.

The Elon Musk-headed company is reportedly interested in offering multiple price tiers of its potential streaming service, beginning with a Pandora-like web radio offering.  

“We believe it’s important to have an exceptional in-car experience so our customers can listen to the music they want from whatever source they choose,” a Tesla spokesperson said. “Our goal is to simply achieve maximum happiness for our customers.” 

Tesla delivered over 100,000 cars in January alone, meaning they might just be successful in their forthcoming streaming ventures. However, they have some big shoes to fill. It was recently revealed that Spotify is worth more than the entire U.S. music industry

Currently, there is no concrete information on a forthcoming service from Tesla, but stay tuned.

(Recode)