SoundCloud is launching “First On SoundCloud” to celebrate the inspiring stories and raw energy of creators who start on the Cloud first.

As the world’s largest open audio platform, SoundCloud is the first place creators share what’s new, now and next in music culture. “First on SoundCloud” will promote emerging talent on the platform through new music, video and photography, and empower all creators to upload and be heard.

“First On SoundCloud” kicks off with their first-ever creator advertising campaign spotlighting 10 groundbreaking artists from across the platform’s global community. Spanning hip-hop, electronic and pop, these artists represent the more than 10 million creators heard every month, and the accelerating global shift toward creators building their sound, their audiences, and their careers directly online.

The series will feature the likes of Kehlani, Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo, and Witt Lowry. From their first SoundCloud uploads, to their first album, festival appearance or GRAMMY nomination, their stories will be brought to life across playlists, social feeds, newsletters and more.

Alongside these featured artists, SoundCloud is also giving all creators the opportunity to upload and be heard as part of “First on SoundCloud.” Beginning today, any creator can upload an original track to SoundCloud and tag it #SCFIRST for a chance to be promoted across SoundCloud.

“First On SoundCloud” kicks off with the first-ever creator advertising campaign spotlighting 10 groundbreaking artists from across SoundCloud’s global community. Up first: Taylor Bennett.

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Check out the official blog post here.