Over the weekend at Lightning in a Bottle, ZHU finally debuted his much anticipated SS18 Ringos Desert Collection at an interactive design booth. The lookbook and merch line is finally available. The booth, located on LIB’s Lightning Row, previewed the collection inspired by desert . wear and offered a space where attendees could create customized pieces of the clothing.
As the Chinese-American musician has been extremely busy with the recent release of his project Ringos Desert Pt. 1, his upcoming DUNE Fall and China tours and an immaculate surprise set at Coachella, elevating his fashion brand just adds to the list. At Coachella in April, his tour shirts, bandanas and pasties seemed to be a hit among concertgoers as people were seen wearing them during his surprise set. His ultimate dreams and goals are to have the festival culture and high fashion worlds collide into one.
Take a little bit of a deeper look into his aesthetic and product by checking out some of the products below. The full collection is available now at zhumerch.com